I run a few blogs for myself, my business interests and some clients so I get to see a LOT of spam come through the filters. Suffice to say, the idiot Russian spammers keep coming back here and there, but now the latest are what I’m calling the “copy n paste” spammers.
This is where a spammer takes a comment from your blog and tries to repost it (usually against the same entry) in the hopes you’ll think it’s a real comment and allow it through. In the process they include a site URL that gets recorded as a link in your site if their comment gets through.
Yes, it’s the “website promotion” bastards again. These are the folks who say “Pay us some money and we’ll make sure your website gets promoted around the ‘net, gets lots of links and rises up in the search engine results.” The concept is that by having lots & lots of blogs out there pointing back at a site, it makes it look more important to seach engines plus people click through to it from the various blog comments.
First they tried to string fake messages together with random selections of words, but that was pretty easy to spot. Then they tried to make semi-real messages saying how cool your blog and/or blog post was but they got easy to spot when they’d appear against your daily twitter summary post.
So now they’re finding a random comment from a post’s history (remember, this is all done by automated systems) and re-post it so you’ll be suckered into publishing their comment. Nice one!
Of course, the other side effect of this is that on most blogging systems, once you’ve had a message published, your email address is in the clear and you can post any message you want. Hello, the doors are open, come on in and go nuts.
Fortunately most of us have spam filters that help weed these idiots out. Still, makes for an amusing moment or two when I go and check what the filters have dredged up :)